New business to plant roots in Grafton

GRAFTON—Driven by a passion to follow her dream and a desire to provide residents with a great place to grab a cute gift, one local woman will soon be opening her own flower/wine shop.

Be sure to mark your calendars for the grand opening of The Flower Market, Grafton’s newest business.

Life-long resident Jill Sturm said that she has always felt that residents needed a place they could pop in to grab a unique gift here in town, instead of having to always travel out of town when in need of the perfect gift.

“Sometimes something comes up and you need a gift fast, or maybe you just don’t feel like traveling to Bridgeport or Morgantown to find something for someone,” Sturm explained. “It has always been a complaint of mine that we are always forced to travel out of town, and while the other shops in town are great, I wanted to add something a little different for individuals to choose from.”

That, in part, led Sturm to set out on the adventure of owning her very own shop, a florist/wine specialty shop.

Sturm is no stranger to the floral industry, having worked at Bloomer’s Florist previously. She said that the ladies she worked with were wonderful teachers and trainers, and she is ready to put her skills to the test.

“I have always loved flowers and when I worked at Bloomer’s, I loved it. I was the happiest working a job that I had ever been,” she said.

She said that after the loss of two dear friends at an early age in life, four to five years ago, it hit her that her time on earth was not promised and that she truly needed to follow her dreams because life really is too short.

“I decided I wanted to open this shop. I figured, let’s just do it, what is the worst that can happen,” Sturm added.

Sturm revealed that the process has been quick, but she is ready to get started.

“I approached my husband Tom with the idea in August, and he was immediately on board and supportive. In October, I left my full-time job and I’ve been down here working in the store ever since,” she said.

The Flower Market will have something for everyone. From flowers and home décor to wines and wine accessories, the shop is a sure to be a hit with the community.

Sturm shared that she will be carrying a couple of sparkling wines, some whites, Moscato, roses and some reds, as well as a white and red sangria.

In addition, she will also be selling fresh floral arrangements and bouquets; silk arrangements and wreaths, balloons and plushes. The Flower Market will also offer food items including Mountain State Honey; pasta, sauces and olives from the Pennsylvania Macaroni Company; dipping herbs, oils and vinegars from the Olive Tap in Pittsburgh; and delectable, delightful Sarris Chocolates.

“The inventory will rotate, and I am getting involved with a couple of things that I am really excited about, but I want to leave that surprise for later,” Sturm said.

She shared that she is established with some great vendors that will allow her to mix up her selection to keep inventory fresh and new for her clients.

Sturm shared that she will also be providing gift baskets for customers. While wine baskets may be created, they will have to be picked up at the shop due to licensing restrictions.

“While I am fully licensed for wine tastings, sampling and sales, I am not currently licensed to deliver wine. There is a great deal that comes along with that, and right now, we opted out of going that route,” she explained.

Sturm said that with the growth of businesses and the revitalization of Main Street Grafton, she is excited to be a part of it. The Flower Market will be taking part in First Friday events, including a wine tasting event at 6:30 p.m., during the March First Friday celebration.

Be sure to head down to The Flower Market, located at 76 West Main Street, Grafton, on Saturday, January 11, from 10:00 a.m. until 3:00 p.m., for their Grand Opening. During the event, guests will be treated to free raffles and giveaways, along with snacks and friendly conversation.

The Flower Market will be open Monday-Friday from 9:00 a.m. until 5:00 p.m. and on Saturdays from 8:30 a.m. until 12:30 p.m. Customers may stop by the shop, call in at 304-903-8941.

Sturm said that her website,, is currently under construction, and once it is up and running, orders can be entered there as well.

“Everyone always says to find something you love and do it, and that’s what I’m doing. I’m excited to get up and running, and I really hope that the community will welcome The Flower Market,” Sturm imparted.


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